Monday, 12 April 2010

Kia Motors debuts All-new Optima at New York International Auto Show

Kia Motors Corporation today held the world premiere of its all-new Optima midsize sedan at the New York International Auto Show.

Arriving in showrooms in North America and non-European markets in the final quarter of this year and Europe next Spring, the next generation Optima continues Kia’s design-led transformation, while revealing a completely new and stunning design language for Kia, highlighted by a dynamic and streamlined profile that conveys elegance and athletic confidence from every angle.

Optima’s groundbreaking spirit continues under the hood and inside the cabin with the introduction of five new powertrains, which deliver class-leading power (in North America) with highly competitive fuel economy – and the brand’s first-ever hybrid for North America (available in early 2011).

Designed at Kia’s studios in Frankfurt and Irvine, California, the all-new Optima is longer, wider and lower than the vehicle it replaces and is based on an all-new midsize platform that allowed for distinctive dimensions and proportions while also providing a unique canvas for Kia’s global design team to pen a vehicle that stands apart from everything else in its segment.

“The all-new Optima is a new strand in Kia’s growing design DNA with a blend of simple and fluid lines and elegant but uncomplicated shapes that draw the attention of the eye in much the same fashion as a perfectly-tailored fine Italian suit,” said Peter Schreyer, chief design officer, Kia Motors Corporation.

“From the distinctive sweeping chrome accent that stretches through the C pillars to the sleek greenhouse and flared wheel arches, every inch of the Optima projects a distinguished and refined style and extreme attention to detail.”

The all-new Optima also employs engine management systems like direct injection, multi-point injection and turbocharging to help bring performance to the brand without sacrificing fuel efficiency. Its smooth-flowing lines speak of grace and style and offer a strong hint of European luxury.

The all-new Optima projects a high-performance yet elegant image with its unique silhouette and sleek stance that builds upon Kia Motors’ philosophy of creating high quality and dynamic vehicles that evoke passion. The striking face of Optima features Kia’s signature bold tabbed grille that is surrounded by projector headlamps. Longer, wider and lower than before, Optima’s coupe-like profile is enhanced by a sweeping chrome arc that flows from the A through C pillars, a distinctive design motif that visually lowers the car further and enhances its proportions. Optima’s roofline connects with its high and pronounced shoulder line that leads to its sculpted flanks and extended wheelbase. Boldly flared wheel arches and a raked cabin create a sedan with a graceful muscular stance.

The all-new Optima offers numerous standard features including dual exhaust with chrome tips, solar glass, outside mirror turn signal indicators and 16-inch steel wheels fitted with 205/65R16 tires. Also available, depending on the trim level, are fog lights, heated outside mirrors, exterior chrome/body-color door handles along with 17-inch alloy wheels with P215/55/R17 tires. Higher trim levels add HID headlights with auto leveling, LED rear combination lights, unique front grille design, rear lip spoiler, sculpted side sills, aero wiper blades, red brake calipers and 18-inch black machined finish alloy wheels furnished with P225/45R18 tires, achieving a true performance look.

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