Thursday, 12 March 2009

Chongga sets to globalise its legendary Kimchi brand “Chongga Kimchi” with Korea Foods (Ltd) in the UK

Chongga, a leading South Korean Kimchi maker, announced that the company plans to promote its national flagship ‘Kimchi’ food by offering various promotions with Korea Foods Ltd (Unit 5 Wyvern Industrial Estate, Beverley Way, New Malden, Surrey, KT3 4PH) in the UK.

On 3rd March, the company invited around 160 local English students to introduce them to the real taste of Kimchi in Korea Foods (read full story here).

Currently, Chongga has announced an offer of a 30% discount for all the UK customers who purchase 15kg of Kimchi between 6th and 19th March in Korea Foods.

‘Chongga is our brand of Kimchi produced by Daesang FNF Corporation, a leading company in Korea with over 100 years of long tradition & quality. “Chongga” means the true heart of people who have the pride of making the best quality and taste. The aim is to promote the real taste of kimchi worldwide,’ says the company statement.

Kimchi is a traditional Korean pickled dish made of vegetables with varied seasonings. Kimchi has a reputation of being a healthy food. Kimchi is made of various vegetables and contains a high concentration of dietary fiber, while being low in calories. The magazine ‘Health’ named kimchi in its list of top five World's Healthiest Foods for being rich in vitamins, aiding digestion, and even possibly reducing cancer growth.

For more information about Kimchi or Chongga foods please visit:

About Daesang FNF Corporation
Chongga has been trying to abide by traditional Kimchi recipes while it employed Ms. Hyesung Hwang, the royal dish specialist designated as one of Korea's intangible cultural assets, a the company's special adviser.
In addition, Chongga has been striving for technological innovation in Kimchi processing while utilizing the company's accumulated know-hows on fermentation.

Address: Gyeongyeong Bldg, 8th Floor, 101-2, Sinseol-dong, Dongdaemun-gu, Seoul, Korea (130-110)
Tel: 82-2-080-8866
Fax: 82-2-3290-8889

About Korea Foods Ltd
Established in 1999 Korea Foods has since grown to become the leading importer of Korean food in the UK. The company offers the widest range of Korean products in the UK and has an extensive range of Japanese, Chinese and Thai food. The main warehouse has been in New Malden since 1999. The retail division is called Seoul Plaza and has six shops in the UK, one shop in Slovakia and one shop in Germany -which has been an instant hit with the community there.

Address: Unit 5 Wyvern Industrial Estate, Beverley Way, New Malden, Surrey, KT3 4PH
Tel: 020 8949 2238
Fax: 020 8942 9882

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